THE 23 ZONE SNEAKER BOUTIQUE
CREATED IN :
ILLUSTRATOR / PHOTOSHOP
TIME :
30 HOUR(S)
ITEMS :
LOGOS, MARKING, GRAND OPENING FLYER, BUSINESS CARD, MERCH & UNIFORM
DESCRIPTION :
THE 23 ZONE IS A SNEAKER BOUTIQUE THAT HAD BEEN OPERATING ONLINE FOR YEARS AND DECIDED TO OPEN A STOREFRONT. THEY CAME TO ME WANTING A LOGOS, BIZ CARD, FLYER FOR THEIR GRAND OPENING, MERCH, AND A UNIFORM THAT EMPLOYEES COULD WEAR. THEY HAD THEIR BRAND COLORS AND KNEW THEY WANTED THEIR CITY INCORPORATED INTO THE LOGO SOMEHOW.
I CAME UP WITH THE CONCEPT FOR THE CREST AND DID CUSTOM TYPE FOR THE REST OF THEIR LOGO/MARKING. THE X'S REPRESENT A 2-3 ZONE DRAWN UP AS A PLAY AND THE JORDAN 1 THAT WAS BANNED BY THE NBA AND THE SHOE THAT MOST BELIEVE STARTED THE SNEAKER RESELL MARKET THAT THEY OPERATE WITHIN.