THE 23 ZONE BOUTIQUE

CREATED IN :

ILLUSTRATOR

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TIME :

18 HOUR(S)

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REVISIONS :

FIVE

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DESCRIPTION :

THE 23 ZONE IS A SNEAKER BOUTIQUE THAT HAD BEEN OPERATING ONLINE FOR YEARS AND DECIDED TO OPEN A STOREFRONT. THEY HAD THEIR BRAND COLORS AND KNEW THEY WANTED THEIR CITY INCORPORATED INTO THE LOGO SOMEHOW.

I CAME UP WITH THE CONCEPT FOR THE CREST AND DID CUSTOM TYPE FOR THE REST OF THEIR LOGO/MARKING. THE X'S REPRESENT A 2-3 ZONE DRAWN UP AS A PLAY AND THE JORDAN 1 THAT WAS BANNED BY THE NBA AND THE SHOE THAT MOST BELIEVE STARTED THE SNEAKER RESELL MARKET THAT THEY OPERATE WITHIN.