BEYOND VISION BARBERSHOP

CREATED IN :

ILLUSTRATOR

TIME :

5 HOUR(S)

REVISIONS :

ZERO

DESCRIPTION :

BEYOND VISION ORIGINALLY CAME TO ME WANTING ME TO ADD COLOR TO AN EXISTING LOGO THEY ALREADY HAD. AFTER SEEING IT THOUGH, I SUGGESTED THAT I SHOULD REPLACE THE DESIGN ENTIRELY. 

THEIR PREVIOUS DESIGNER ONLY GAVE THEM A JPEG, ON TOP THAT I DIDN'T BELIEVE IT REPRESENTED THE BUSINESS PROPERLY. AFTER EXPLAINING MY CONCERNS WITH THE CLIENT AND MY VISION FOR THE REPLACEMENT, THEY AGREED.

MY IDEA WAS TO DO SOMETHING CLEAN AND MODERN THAT ALSO FELT LIKE A BARBERSHOP FROM THE PAST. THE SLANTED LINES IN THE 'I' (LOGO) AND 'V' (MARKING) MIMIC CLIPPERS CUTTING THROUGH HAIR. I FILLED IN THE 'O' IN "BEYOND" TO REPRESENT A HEAD AND ADDED THE BARBER POLE AS THE SECOND 'I' IN "VISION" TO GIVE IT A CLASSIC FEEL.