BOOTLEG BAR-B-Q HALF PAGE AD

CREATED IN :

PHOTOSHOP / ILLUSTRATOR

TIME :

4.5 HOUR(S)

REVISIONS :

TWO

DIMENSIONS :

7.75 INCHES X 5.125 INCHES

DESCRIPTION :

BOOTLEG BAR-B-Q CAME TO ME WANTING TO DO A HALF PAGE ADVERTISEMENT TO RUN IN ESPN MAGAZINE'S FOOTBALL SEASON KICKOFF ISSUE. THEY DIDN'T HAVE MUCH OF A DIRECTION, OUTSIDE OF THE FACT THAT THEY WANTED IT TO BE FOOTBALL RELATED AND THEY WANTED TO HIGHLIGHT A FEW SPECIFIC DISHES THEY SERVED.

I WANTED TO CREATE SOMETHING THAT WAS NOT ONLY EYE CATCHING BUT FUN TO LOOK AT AS WELL. THE TYPE AND PHOTOS WERE LAID OUT IN PHOTOSHOP, WHILE THE ICONS WERE CREATED IN ILLUSTRATOR AND BROUGHT OVER. WITH ADS I FEEL LIKE YOU HAVE TO GET YOUR MESSAGE ACROSS IMMEDIATELY DUE TO THE LIMITED AMOUNT OF SPACE YOU HAVE TO WORK WITH, BUT YOU DON'T WANT TO ADD TOO MUCH STUF BECAUSE THEN THE MESSAGE WILL GET LOST.