HYPE KILL$ SPORTSWEAR

CREATED IN :

ILLUSTRATOR

TIME :

1 HOUR(S)

REVISIONS :

ZERO

DESCRIPTION :

PLAYER EXCLUSIVE IS AN UPSTART SPORTSWEAR LINE WITH DESIGNS THAT FOCUS ON SPORTS NOSTALGIA AND SNEAKERS.

'HYPE' IS A TERM THAT IS USED A LOT IN TODAY'S SOCIETY, ESPECIALLY IN THE SNEAKER WORLD. RARELY DO PEOPLE BUY SHOES THAT THEY LIKE ANYMORE. THEY ONLY BUY THEM BECAUSE OF THE HYPE OR RESELL VALUE THAT IS PUT ON THE SHOE. THIS TYPOGRAPHY DESIGN IS A SOCIAL COMMENTARY ON THAT WAY OF THINKING WHILE ALSO POINTING OUT THAT MONEY DRIVES THE WORLD.