TURNING HEADS SALON

CREATED IN :

ILLUSTRATOR

TIME :

4 HOUR(S)

REVISIONS :

ONE

DESCRIPTION :

TURNING HEADS WAS A CLIENT I HAD TO HELP WALK THROUGH THE ENTIRE PROCESS. ORIGINALLY THEY WANTED THEIR BRAND COLORS TO BE RED / BLACK LIKE THIER FAVORITE SPORTS TEAM, BUT I EXPLAINED THEY ARE MORE AGGRESSIVE COLORS AND NOT NORMALLY USED FOR SALONS.

I BROKE DOWN HOW CERTAIN COLORS ARE SEEN TO HAVE A "CLEAN" FEELING WHEN VIEWED, SO WE ENDED UP LANDING ON THESE LIGHTER / SOFTER COLORS.

THE THOUGHT BEHIND THE ACTUAL DESIGN IS THAT THE THICKER TYPE STYLE FOR "TURNING" REPRESENTS THE MALE CLIENTELE, WHILE THE MORE PETITE TYPE STYLE IS FOR THE WOMEN. THE LINES REPRESENT CLIPPERS AND RAZORS, WHILE THE ROTATED 'N' SIGNIFY THE SALON CHAIR SPINNING. USING SCISSORS AS THE BRIDGE OF THE 'A' WAS DECISION MADE TO BRING THE THEME FULL CIRCLE.