GRAPHIC DESIGN | PHOTOGRAPHY | SCREEN PRINTING | BRANDING +
The logo is the most important aspect of a business. It is the face of the company and the first thing that anyone will associate with your brand. Because of those factors, you want to make sure that it is done properly and you are given the correct file formats in order to maximize the use of the logo and be successful in your ventures.
Promotional can describe many things when it comes to design. It's basically anything that promotes an item, service, or individual in some way. These days it can be in print or digital. Business Cards, Advertisements, Flyers, Brochures, Album Artwork and everything in-between. Whatever medium it is, you want it to tell a story and be pleasing to look at, while having a clear and concise message.
Branding is essential when doing business. Your "brand identity" says a lot about your business. It helps people identify that what they're seeing is a part of your company. Think about Apple. No matter what product of theirs that you have, they all have the same feel and look. It's part of the reason they don't allow people to customize, because they want that consistency from product to advertising to presentation. You should too.